Shillo Stories: Lin Loke
Date
Apr 2, 2025
Hi, I'm Lin–a Shillo grad, and I've recently started a new wellness brand. I collaborated with a fellow Shillo grad, Nosheen Hussain to bring the brand to life after we were introduced by our Shillo teacher Hilary Archer.
I previously worked across management consulting, start ups and VCs but I've taken a leap of faith with Nuwa. I hope to bring together both my business and creative design background to help other busy city people achieve more balance in modern life with inspiration from Asian wellness and modern science. We've just launched our first product!
Inspiring me
Starting a business isn't easy, but I've been inspired by the support of my Shillo community: Hilary, Nosheen, and also fellow graduates from my 2020 part-time cohort.
On reflection
I'm really happy that I did the course with Shillington. Learning design strengthened my overall ability to create, ideate, problem-solve, collaborate and communicate with others in the innovation and business space. I was featured in Design by Women for my Shillo grad portfolio, where I also reflected on the power and the intersection of design in my professional career.
What's cooking?
I've recently started a Wellness brand in the UK, Nuwa (@hellonuwa)! From 2025, Nuwa will launch its first hero product: a supplement subscription box containing 30 daily sachets of supplement capsules - aimed at supporting the busy city person with all of working life's needs: staying focused, managing stress, and maintaining energy levels throughout the day. The design and branding is a collaboration between my teacher Hilary, fellow grad Nosheen, and myself.
